Market Strategy

Our products is the new hottest cup on the market and everyone want to get there hands on one, it is convenient for women in the business industry. There are secret departments for ladies or men to hide/store their makeup products while they are on the go or need somewhere to store their makeup. The cup will not have water dripping on the outside if you were worried that your makeup will get damaged with water.

The channels and stations that we are going to aim towards to are fox 11, B.E.T , E , VH1, 102.3, 105.9, 102.7. These are the channels and stations the we are going to push out our company towards and get noticed to get more people buying this product . We chose Fox 11, BET, E!, and VH1 as the main channels cause we feel that these are the channels that have the most exciting shows for teens our age and some young adults.

Target Market Segment Strategy- We plan on making our cup stand out to women simply by being a Glitter Girlzz cup. There isn't a cup like ours out there that is made specifically to hold make up which makes us unique. Our cups main purpose is to be beneficial to women in the work environment by allowing makeup to be transported easily and accessible. Our cup will be made in a variety of colors to make sure your Glitter Girlzz cup stands out.

Industry Analysis is explaining how we our going to create our product with different competitor. We our going to do it my looking ar others people products and making ours different. For Example their our hydro-flask cups out their that don't do half of what our cups do. Their cups keeps your cups at the temperate you want it but, ours glitter girlzz cup keep your cup at the temperature you want it and haves secret compartments to store your make-up plus it comes in a variety of colors and patterns.

Website Marketing Strategy- To build up our reputation we will soon be creating an Instagram and Facebook account for our product. With the help of ads this will help us get more out there and people will start to recognize our product.

Detailed Market Breakdown- Based on the survey we conducted it is more likely that a female will buy our cup. With the information from our survey, this helped us determine what stores our cup will be sold at and what kind of make-up women mainly use that we will create custom made departments for.

Marketing Segmentation- We plan on selling our cups in department stores such as Target, Macy's, Rite-Aid etc. Any department stores close by to a working environment. Also, since our product is convenient to the make-up and female market, stores such as Sephora and Ultra will sell our product. It will be located in make-up sections but also in household essentials section. Our product is targeted for ages 16 to 40.

Industry Analysis- The potential of our product is high. People might say our competition are HydroFlasks but HydroFlasks do not have secret departments like the GlitterGirlzz cup has, making us different. A lot of women in the working industry carry HydroFlasks with them, but when our cup is introduced they will find ours to be more convenient. Also our cup is less expensive.